JLA
Helping JLA turn specialist knowledge into customer-first content
JLA
deliverables
The Challenge
JLA are the UK’s leading supplier of critical equipment and services, supporting over 25,000 organisations across healthcare, hospitality, education, care and public services.
JLA wanted to channel their depth of knowledge into clear, customer-focused content. The goal was to demonstrate the breadth of their products and services, showcase real-world experience, and provide practical value through simple, accessible messaging that directly answers customer questions.
Alongside this, the content needed to build trust, save customers time, and raise awareness of the scale and capability of the business — including reflecting JLA’s long-standing experience and ongoing innovation — without overwhelming audiences with complexity.
Recent work
How to build a care home kitchen. 3D animation developed for JLA
Approach
We focused on the everyday heroes that support JLAs customers
JLA’s greatest strength are its people — a national network of engineers backed by in-house specialists across multiple service areas. Our role was to distil decades of experience, innovation, and know-how into clear, engaging content that empowers customers and supports informed decision-making.
Over a multi-year partnership, we have delivered dozens of projects including YouTube series, expert-led content, 3D explainers, brand films, product and installation visuals, and a comprehensive brand photography library.
Across every project,we work closely with JLA’s internal experts, combining their knowledge with our production expertise to create clear, bite-sized content that is easy to consume and genuinely useful.
Delivery
We're proud to work alongside JLA, delivering their brand message across the UK and Europe
100,000+
Views across JLA’s YouTube and long-form video content
5+ years
Ongoing creative partnership supporting the brand across the UK and Europe
70+
Explainers, product stories, and brand films delivered
Brand consistency
Photography and film established a consistent visual identity across digital and print
'We love the work Fly has delivered for us. It brings to life all that we can do to help our customers - a lot more than just selling boxes! Customers are really engaging with our content.'
Christina Larkin
Chief Marketing Officer
JLA
The Result
The content has become central to how JLA communicates with customers. Video and visual assets now support education, troubleshooting, and sales — helping reduce unnecessary call-outs, raise brand awareness, and build trust earlier in the customer journey.
The Impact
Our ongoing partnership ensures JLA’s brand, expertise, and people are consistently represented to the standard their scale and reputation demand.
New work
JLA refreshed their brand film for 2026. We produced this, shooting in multiple locations across the UK
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